Case Study: Autodesk boosts pipeline coverage and booked meetings with LeadGenius

Autodesk - Customer Case Study

Autodesk worked with LeadGenius to improve account prioritization and sales outreach across EMEA and APJ. Their challenge was identifying the highest-value target accounts and uncovering the full buying committee, especially when intent data wasn’t available.

LeadGenius helped Autodesk define custom data points tied to its “3M’s” fit model, score accounts more accurately, and enrich contacts across target accounts. The result was stronger sales efficiency, better account identification, and 4,521 records delivered, including 35% of contacts identified as having left the account, contributing to 30% higher pipeline coverage and 2x more booked meetings.

Autodesk