Case Study: Autodesk boosts pipeline coverage and booked meetings with LeadGenius

Autodesk boosts pipeline coverage 30% with LeadGenius

Autodesk needed to better prioritize high-value target accounts in their EMEA and APJ regions and enable more efficient sales outreach. To address this challenge, they partnered with LeadGenius to define and identify key data points unique to their ideal customer profile.

LeadGenius implemented a solution that provided account insights for scoring and delivered more complete buying committees, validating and filling gaps in existing contact data. The results for Autodesk included a 30% increase in pipeline coverage, twice as many booked meetings, and faster deal cycles. LeadGenius also helped identify that 35% of the delivered contacts had left their accounts, which improved data accuracy across their CRM and outreach efforts.

Autodesk