Case Study: Amazon Marketplace LATAM boosts pipeline coverage and seller acquisition with LeadGenius

Amazon Marketplace LATAM's Transformation with LeadGenius

Amazon Marketplace LATAM worked with LeadGenius to solve a major contact and account coverage challenge across its SMB e-commerce target market in Latin America. The team had been relying on manual prospecting, which led to low enrichment rates and limited visibility into where sales opportunities existed, making it harder to target and allocate resources effectively.

LeadGenius provided technology-driven data enrichment combined with human intelligence to improve contact and account data quality and coverage. In testing, Amazon Marketplace LATAM saw markedly better enrichment performance and stronger marketplace seller acquisition, contributing to a 30% increase in pipeline coverage, 2x more booked meetings, faster deal cycles with full buying committee visibility, and improved CRM and outreach accuracy.

Amazon Marketplace

Rafael Nobre

Amazon Marketplace