Case Study: AffinityLive boosts pipeline to 65% inbound and 45% outbound in 4 months with LeadGenius

AffinityLive - Customer Case Study

Affinity Live is a cloud-based, all-in-one professional services automation (PSA) provider that combines CRM, ticketing, project management and retainers into a single platform. Facing crowded tech verticals and a long nurture cycle for its high-quality educational content, Affinity Live engaged LeadGenius to help bridge marketing and sales and get that content into the hands of the right prospects through a targeted outreach program.

LeadGenius provided targeted lead data and ran a content-driven outreach email program so Affinity Live could scale segmented campaigns while LeadGenius ensured reach to the right audience. In four months with LeadGenius, Affinity Live moved from 0% outbound pipeline to a mix reported as 65% inbound and 45% outbound, and gained clearer signals for sales-ready prospects and improved marketing follow-ups.

Affinity Live

Juan Parra

Digital Marketing Manager