Case Study: a large pharmaceutical firm wins its largest project to date with LeadGen Compass

Large Pharmaceutical Firm wins its largest project in 25 months with LeadGen Compass

The customer, a large pharmaceutical firm, was facing a difficult sales cycle that could take up to 24 months. Their target market of product managers was hard to reach and rarely hired for their specialty. They engaged LeadGen Compass with the challenge of generating new leads within a 12-month timeframe.

LeadGen Compass implemented a solution built around the principal's industry connections, creating promotional tools to amplify his voice. Although results took time, the firm was later approached by one of the world's largest pharma companies, resulting in their largest project win to date. LeadGen Compass is credited for generating that pivotal lead, and the campaign also yielded 15 new inquiries per month.