Case Study: Regional Health Insurance Company boosts leads and brand awareness with LeadGen Compass

a regional health insurance company generates 100+ qualified leads with LeadGen Compass

Regional Health Insurance Company, a health insurer focused on individuals and independent contractors without employer-provided coverage, faced challenges of low profit margins, limited brand exposure, and a lack of control within their Field Marketing Group (FMG) partnerships. To address this, they worked with LeadGen Compass.

LeadGen Compass pivoted the strategy towards direct consumer engagement using their in-house lists, digital display marketing, and AdWords campaigns to reach people searching for health insurance. They also empowered FMG agents by providing them with personalized landing pages for sales calls. This test campaign by LeadGen Compass generated over 135,000 targeted impressions, 2,000+ clicks, and over 100 qualified leads, successfully increasing the client's brand awareness on a modest budget.