Case Study: Mid-Atlantic Door Group achieves 19.7% SMS lead conversion with Leadferno

Mid-Atlantic Door Group converts 19.7% of website text leads with Leadferno

Mid-Atlantic Door Group, an authorized distributor of Overhead Door Corp. products, faced the challenge of improving lead volume and reducing friction for customers who needed immediate service. They identified texting as the ideal channel but required a solution that would work across their eight locations without relying on personal devices. They chose Leadferno as their business texting solution.

By implementing Leadferno's Leadbox web-to-text widget on their website, the company made it easy for prospects to initiate conversations via SMS. This solution, featuring a shared inbox for their team, streamlined communication. The results were significant, including a 19.7% SMS lead conversion rate to closed deals and the management of over 3,000 text conversations, leading to faster quotes and improved efficiency.

Mid-Atlantic Door Group