Case Study: Mid-Atlantic Door Group boosts text lead conversion with Leadferno

Garage Door Company Converts 19.7% of Website Text Leads

Mid-Atlantic Door Group, a company operating eight locations for garage door sales and installation, needed a better way to capture website leads and improve customer communication. Their challenges included increasing conversions, organizing leads, and ensuring fast response times. They turned to Leadferno for its web-to-text widget and SMS messaging platform to address these issues.

By implementing Leadferno's intuitive texting solution, the company provided a direct line for prospects to initiate contact and enabled their team to manage conversations efficiently from a shared inbox. This allowed for faster responses, the ability to request and receive photos for quotes, and seamless collaboration across 17 team members. As a result, Leadferno helped Mid-Atlantic Door Group achieve a 19.7% conversion rate from text leads, resulting in 576 closed leads from over 3,000 conversations in a 12-month period.

Mid-Atlantic Door Group

Justin White

VP of Marketing