Case Study: S360 achieves 119% higher CTR with Leadfeeder

S360 increases CTR by 119% with Leadfeeder

S360, a European digital marketing partner with over 330 specialists, faced the challenge of scaling B2B reach for a client targeting SMB manufacturers in Germany, Poland, and Austria. Cookie-based targeting limitations resulted in restricted access to high-impact ad formats and a limited audience pool, which reduced overall campaign reach and brand impact.

To overcome this, S360 implemented Leadfeeder's dynamic IP targeting to identify high-fit companies and then activated these refined audiences through Adform’s Audience Marketplace. This solution from Leadfeeder enabled S360 to reach over 2.7 million relevant B2B users, achieving a 119% higher click-through rate, a 56% lower effective cost per click, and approximately 5 seconds of effective attention per impression.

S360