Case Study: Tuminds achieves more targeted leads and personalised email outreach with Leadfeeder

Leadfeeder helps Tuminds send more personal emails to prospects

Tuminds, a Scottish social media and digital agency, needed more qualified leads in their Pipedrive CRM but didn’t have a dedicated salesperson to cold call at scale. They adopted Leadfeeder’s website visitor tracking (with integrations to Pipedrive and MailChimp and use alongside live chat) to identify anonymous visitors and discover which services prospects were actually viewing.

Using Leadfeeder, Tuminds maps web behavior into Pipedrive, is tracking 15 open Pipedrive deals in Leadfeeder and has closed many more, and personalizes outreach and MailChimp emails based on pages viewed. The result is easier, higher‑quality cold calls, faster addition of leads to the correct CRM stage, improved team visibility into prospects, rekindled business with old clients, and website/content improvements driven by real prospect behavior.

Tuminds

Pamela Looper