Case Study: YourSales boosts lead generation with Leadfeeder

How YourSales uses Leadfeeder to start highly relevant sales conversations with prospects

YourSales, a global B2B SaaS sales consultancy, needed a better way to turn anonymous website traffic into qualified opportunities for its own team and its clients. Using Leadfeeder by Dealfront, along with Salesflare CRM and Mailchimp, they set out to identify visiting companies, understand browsing behavior, and improve lead generation without relying on form fills.

Leadfeeder enabled YourSales to track website visitors, sync lead data into the CRM via Zapier, and connect website activity with email subscribers for more targeted outreach. As a result, YourSales identified 80% of anonymous visitors as leads, cut unqualified outreach attempts by 70%, and reduced CRM data entry time by 60%, while helping reps start faster, more relevant conversations.

YourSales