Case Study: Typeform achieves 500k+ views and 2,000+ backlinks with Leadfeeder

How Typeform Used Beacon Content to Drive 500k+ Views and 2k+ Backlinks

Typeform was tired of the standard “write‑and‑beg” content playbook and wanted content that built its brand around “Conversation + Innovation” and attracted real attention without endless outreach. The case study highlights Leadfeeder (try Leadfeeder free) as a recommended tool to see who’s reading your content and track site visitors while Typeform tested a new approach to content marketing.

Rather than chasing links, Typeform used a “beacon content” strategy (guided by its SURF—Simple, Useful, Remarkable, Friendly—principles) to produce an interactive Susan Bennett feature with audio, images and timelines; the post drove ~475k visits, 10k+ social shares and 2k+ high‑quality backlinks (average DA 50+), at a production cost of $10–15k and with sustained traffic thereafter. Leadfeeder is mentioned as a complementary tool to identify and analyze the audiences generated by such high‑value content.

Typeform

Sancar Sahin

Director of Marketing