Case Study: Service agency TrendSetters turns anonymous website visitors into qualified sales leads with Leadfeeder

How to Identify Anonymous Website Visitors And Convert Them into Actionable Sales Leads

Service Agency, a service-focused firm, needed a better way to identify which anonymous website visitors were real sales opportunities. Using Leadfeeder to audit site traffic, the company sought both contact information (name, title, email, phone) and detailed visitor behavior to distinguish hot prospects from casual browsers.

Leadfeeder showed exactly which companies visited, what pages they viewed, and enriched profiles with LinkedIn contacts, enabling Service Agency to build custom feeds, tags and lead-scoring rules and integrate data with its CRM and MailChimp. As a result, Leadfeeder helped the company eliminate time wasters, better prepare outreach (examples include visitors from Apptio and Microsoft), and deliver a steady pipeline of about 3–5 highly qualified leads per month.