Case Study: Programmatic B2B generates 269 leads in 30 days with Leadfeeder

How Programmatic B2B Used Leadfeeder to Find 269 New Leads in Less Than 30 Day

Programmatic B2B, a small B2B digital advertising agency, needed better attribution and visibility into web engagement across channels so it could prove campaign performance and generate higher-quality leads. To solve this, it turned to Leadfeeder’s web visitor tracking product to understand which companies were visiting client sites and connect those visits back to marketing activity.

With Leadfeeder, Programmatic B2B gained company-level tracking, URL- and domain-level attribution insights, and better lead intelligence across its multi-channel Programmatic Extension Program. Leadfeeder helped the agency generate 269 leads in 30 days, including 114 healthcare leads and 155 insurance leads, and track more than 100 new prospects for a PPE client, improving transparency, lead quality, and funnel visibility.

Programmatic B2B