Case Study: OZMO achieves more qualified leads for sales reps with Leadfeeder

How copywriter, online marketer and sales rep uses Leadfeeder

OZMO, a cloud telephony and unified communications provider, was losing out on the roughly 98% of website visitors who never leave contact details and wanted to generate more qualified leads for its sales reps. Wouter Dieleman, who handles copywriting, online marketing and sales at OZMO, adopted Leadfeeder (Premium) after an easy Google Analytics setup to surface companies visiting the site and turn those anonymous sessions into tangible opportunities.

Using Leadfeeder, OZMO tracks company visits, pages viewed, time on page and repeat sessions (144 sessions recorded), creates custom feeds and assigns leads to team members, then researches decision makers on LinkedIn and adds prospects into Salesforce for targeted outreach. Leadfeeder helped OZMO spot competitor interest, focus on high-potential accounts, and systematically convert previously invisible visitors into qualified leads — the team now checks Leadfeeder daily and pursues those prospects with tailored sales approaches.

OZMO

Wouter Dieleman

OZMO