Case Study: Brize achieves 800% inbound lead growth and scalable automated conversions with Leadfeeder

How Brize Growth Hacked 800% More Leads for a Client, Then Automated the Sales Process to Close More Deals

Brize, a growth-hacking consultancy in the Netherlands, needed to scale lead generation for client MisterGreen while solving the classic tradeoff between lead quantity and quality: Facebook ads drove cheap volume but delivered lower-converting leads. To get visibility on anonymous visitors and better prioritize follow-ups, Brize used Leadfeeder (Leadfeeder’s app that shows which companies visit your site but don’t convert) alongside their targeting and automation work.

By combining Leadfeeder’s website-visitor insights with Brize’s refined Facebook targeting (e.g., filtering for likely small business buyers) and a series of automated email sequences and sales automations, Brize eliminated manual bottlenecks and sped up responses. Supported by Leadfeeder, the program boosted MisterGreen’s inbound leads by 800% in under a year, made Facebook responsible for over 60% of leads, cut time-to-contact dramatically, reduced staff costs, and improved long-term conversion rates.

Brize

Jesse van Doren

Founder and Lead Hacker