Case Study: AlertOps achieves a 700% increase in sales demo rates with Leadfeeder

How AlertOps Uses Leadfeeder to increase sales demo rates by 700%

AlertOps, an IT Alert Management platform for enterprise DevOps teams that reduces MTTR, faced the challenge of turning anonymous website traffic into high-value sales demos. To stop guessing who was visiting their site and to better qualify prospects, they adopted Leadfeeder and its integration with Pipedrive to identify company visitors and prioritize leads for demos.

Using Leadfeeder to detect company visits (then filtering for organizations with 100+ employees) and pushing those warm leads into Pipedrive, AlertOps tailored outreach based on onsite behavior and streamlined its sales workflow. The Leadfeeder + Pipedrive setup boosted demo bookings dramatically—AlertOps increased sales demo rates by 700% within 30 days, improved connect rates, and even secured a demo with a Fortune 500 company.

AlertOps

Nathan Rofkahr

Director of Growth