Case Study: FA Solutions achieves elimination of cold-calling and improved sales outreach with Leadfeeder

FA Solutions eradicated cold-calling and improved their sales pitch

FA Solutions, a software company that simplifies investment management for asset managers, banks and institutional investors, faced the challenge of making a strong first impression when approaching highly regulated, risk-averse clients. To get better visibility into who was visiting their site and avoid blind outreach, FA Solutions turned to Leadfeeder for lead generation, plugging it into their existing Google Analytics setup.

Using Leadfeeder’s filtering, custom feeds, LinkedIn connection and tagging features, FA Solutions can identify visiting companies, route qualified leads to the right salespeople and prioritize outreach. The result — as FA Solutions reports — is that cold-calling has been eradicated, sales conversations are better timed and tailored, and marketing performance is measurable via Leadfeeder’s source/medium and engagement data so the team can improve content and focus on what drives results.

FA Solutions

Anni Salo

Marketer