Case Study: COSMO CONSULT boosts lead conversion and cuts CRM costs with Leadfeeder

How COSMO CONSULT Improved Lead Conversion by 30% and Cut Costs by 70%

COSMO CONSULT is an international Microsoft Business Solutions provider operating across 17 countries. As the company expanded through organic growth and acquisitions, it struggled with fragmented CRM tools, inconsistent processes, and siloed data, making it hard to maintain a unified sales and marketing approach or identify and reach its ideal customer profiles. To address this, COSMO CONSULT turned to Leadfeeder, using its Target and web visitors capabilities integrated with Microsoft Dynamics.

Leadfeeder helped COSMO CONSULT standardize account creation, enrich and validate lead data, and improve ICP coverage across markets. The result was a 30% increase in lead-to-MQL conversion, a 70% reduction in lead research time, 15–20% better CRM data quality, and 60–70% lower CRM setup costs. With Leadfeeder, COSMO CONSULT also unified GTM execution across 17 countries and cut lead research from as much as 50 minutes to just 30 seconds.

Cosmo Consult

Max Breitinger

Global Process Owner