Case Study: Contentoo boosts sales conversions and pipeline quality with Leadfeeder by Dealfront

How Contentoo Boosted Conversions and Built a Winning Pipeline

Contentoo, an Amsterdam-based content marketing platform, needed a smarter way to align sales and marketing, identify warm leads, and keep its CRM clean as it scaled. The company used Leadfeeder from Dealfront to gain better visibility into website visitor behavior and improve how it prioritized prospects and tailored outreach.

With Leadfeeder, Contentoo tracked real-time visitor intent, personalized outreach based on page visits, and integrated lead alerts with Slack and HubSpot to streamline workflows. Leadfeeder also helped the team reactivate a long-lost lead and supported faster, more focused selling, contributing to an average deal closing time of under 60 days and 70 completed projects.

Contentoo

Karin Tinajero

Account Executive