Case Study: Actito Drives 75% of Sales with Leadfeeder

How Website Intelligence Drives 75% of Actito’s Sales

Actito, a Belgian-based customer activation and marketing automation platform, needed a better way to engage prospects during long 12–18 month sales cycles and identify high-intent website visitors at the right moment. To support its demand generation and upselling efforts, the company turned to Leadfeeder by Dealfront, using website visitor intelligence as a key part of its prospecting workflow.

Leadfeeder was integrated into Actito’s Pipedrive CRM via Zapier, enabling SDRs to review visitor behavior daily, qualify companies by intent, and find the right contacts through LinkedIn Sales Navigator. The result was strong measurable impact: in five months of 2024, Actito converted 48 of 79 ICP companies identified by Leadfeeder into opportunities, a 61% conversion rate, and 75% of Actito’s sales were attributed to Leadfeeder.

Actito

Jonathan Wuurman

Vice President of Marketing