Case Study: Enterprise Health achieves increased brand visibility with Leadfeeder

How Enterprise Health Increased Brand Visibility

Enterprise Health, a midwestern provider of occupational health EHR solutions for large employers, health systems, and government agencies, wanted a better way to increase brand awareness and support its ABM strategy. Working with Leadfeeder, the team explored the company’s Promote display advertising tool to reach highly targeted B2B audiences and improve visibility across key accounts.

Leadfeeder’s Promote solution let Enterprise Health build campaigns using both CRM list uploads and Dealfront’s database search to target known accounts and new prospects. The results were strong: 70% of target companies exposed to ads visited the website, average CTR reached 0.20% with a peak of 0.33%, and campaigns delivered efficient spend at $3.67 eCPC and $6.18 eCPM. Enterprise Health also reported better transparency and a 0.2% lift in engagement versus a competitor.

Enterprise Health

Mary Gage

Digital Marketing Specialist