Case Study: Recursive Labs achieves 10% higher email open rates with Leadfeeder

How Recursive Labs improved email metrics by 10%

Recursive Labs, a US-based telecommunications and internet company with 11–50 employees, needed a more efficient way to identify and target high-quality prospects. As a one-person marketing team, Andrew Harmon wanted deeper insight into which companies were visiting the website and a better way to refine contact lists for ad targeting. They used Leadfeeder by Dealfront, including its web visitor tracking and lead form enrichment features.

Leadfeeder helped Recursive Labs uncover company-level website activity, see which pages visitors viewed, and prioritize the right accounts for inbound and outbound outreach. By using custom feeds and behavioral insights to improve targeting and personalization, Recursive Labs achieved a 10% average increase in email open rates across campaigns and sequences. Leadfeeder also served as a valuable validation tool for their account-based marketing efforts.

Recursive Labs

Andrew Harmon

Recursive Labs