Case Study: Wolters Kluwer Achieves Smarter, GDPR-Compliant Lead Generation with Leadfeeder

How High-Quality B2B Data Unlocked New Customer Growth and Smarter Selling

Wolters Kluwer Tax & Accounting Deutschland GmbH, part of the global Wolters Kluwer group, needed a faster, more transparent, and GDPR-compliant way to find and qualify new B2B contacts in Germany. Before using Leadfeeder, the team relied on manual research and struggled with duplicated or incomplete contact data, making new customer acquisition inefficient.

With Leadfeeder Target, Wolters Kluwer was able to filter prospects by industry, company size, and sales triggers, build exclusion lists, and run compliant outreach campaigns. Leadfeeder helped the company cut research time by 50%, increase qualified lead volume by 30% per month, and achieve a 100% GDPR-compliant outreach rate, while also improving sales productivity through lead alerts and enriched contact data.

Wolters Kluwer

Jessica Bo Siedschlag

Product Management