Case Study: Custobar Uncovers €180K Hidden Pipeline with Leadfeeder

How Custobar turns website intent into €180K pipeline

Custobar, a customer data and marketing automation platform for omnichannel retail and B2C brands, faced long, complex sales cycles and little visibility into anonymous website research. To better identify in-market accounts and know when dormant opportunities or partner-led interest resurfaced, Custobar turned to Leadfeeder’s web visitors product integrated with HubSpot.

With Leadfeeder, Custobar could identify anonymous visitors, surface account-level intent, and automatically tag and route companies inside HubSpot, giving reps timely context for outreach. The result was a 90% faster prospecting process and €180,000 in new pipeline in just six months, while also reducing CRM admin and helping the team be first to contact buyers evaluating multiple vendors.

Custobar

Aleksi Montonen

Head of Business Development