Case Study: Zetes Improves Lead Quality with Leadfeeder

How Zetes Improved Lead Quality and Marketing-to-Sales Handoff

Zetes, a supply chain execution and citizen identity solutions provider with 1,300+ employees across 22 EMEA countries, struggled to turn anonymous website traffic into actionable leads. With more than 60% of its traffic coming from Google, the company needed a better way to identify high-intent visitors and connect them to the right decision-makers. Leadfeeder helped Zetes address this visibility gap and improve lead quality.

Using Leadfeeder, Zetes automated visitor identification, Salesforce task creation, and email alerts to route hot leads to the appropriate sales reps. The solution gave sales and marketing shared insight into website behavior, improved handoff efficiency, and eliminated time-consuming manual prospecting. Zetes reported that the tool delivered immediate value with no learning curve, and that when Leadfeeder was unavailable, teams quickly noticed a drop in efficiency.

Zetes

Momchil Petrushkov

Corporate Digital Marketing Manager