Case Study: ZenDev achieves 30.9% higher lead quality with Leadfeeder by Dealfront

How ZenDev Increased Lead Quality by 30.9%

ZenDev, a Swedish-Bosnian IT agency specializing in software development and staff augmentation, struggled to identify high-quality leads and connect website activity to real decision-makers. Before using Leadfeeder by Leadfeeder, the team relied on analytics tools like Google Analytics and Microsoft Clarity, but couldn’t tie visitor behavior back to specific companies or stakeholders.

By implementing Leadfeeder, ZenDev gained visibility into which companies were visiting its site, what content they engaged with, and when sales should follow up. Leadfeeder helped align marketing and sales, improve paid ad targeting, and support more personalized outreach, resulting in a 30.9% increase in lead quality, a 135% increase in won leads, and a 25-day reduction in sales cycle length.

ZenDev

Anđela Čović

Head of Marketing