Case Study: Ambassify Improves Lead Generation with Leadfeeder

How Ambassify Improved Lead Generation With Deep Company Insights

Ambassify, an employee advocacy platform in the IT & Professional Services space, had valuable educational content but lacked a clear view of which companies were engaging with it. This made it difficult to target the right prospects and customers at the right stage of their journey. To solve this, they used Leadfeeder to gain visibility into website visitors and content interest.

With Leadfeeder, Ambassify could identify interested companies, segment them into behavior-based lists, and deliver more personalized content through integrations with HubSpot and Slack. The results included a 25% uplift in outbound sales conversion, 40% more upsell opportunities, and 15+ new ICP leads uncovered daily. Leadfeeder also helped Ambassify spot broader buying groups and improve collaboration between sales and marketing.

Ambassify

Nils Hölscher

Account Executive