Case Study: Microtech Boosts Cross- and Upselling with Leadfeeder

How Microtech used untapped up- & cross-selling potential

Microtech, a German ERP provider for retail businesses, wanted better ways to support account-based marketing, new customer acquisition, and existing customer management. The company needed deeper insight into its customers’ financial health and growth potential to improve cross-selling and upselling decisions. To do this, Microtech used Leadfeeder’s go-to-market platform, including its prospecting and sales intelligence capabilities, along with HubSpot integration.

Leadfeeder helped Microtech access GDPR-compliant B2B data, nearly 300 filters for prospecting, and in-CRM financial insights through Dealfront Connect in HubSpot. By analyzing customer lists and lead data, Microtech improved data quality by 100% and identified 25% more cross-selling opportunities, while also strengthening ABM and LinkedIn Matched Audiences campaigns. Overall, Leadfeeder gave the team faster follow-ups, better targeting, and a deeper understanding of their customers.

Microtech

Chris Jakob

Head of Sales