Case Study: Suddath boosts lead quality and pipeline timing with Leadfeeder

How Suddath Built a Smarter, More Profitable Pipeline

Suddath, one of America’s largest commercial movers, needed a better way to identify high-intent prospects across its long sales cycles and wide range of services. The company worked with Leadfeeder, using its website visitor tracking product to see which companies were visiting key pages and to improve timing and relevance in outreach.

With Leadfeeder integrated into Microsoft Dynamics CRM and supported by tools like ZoomInfo, D&B Hoovers, and LinkedIn Sales Navigator, Suddath’s sales teams could prioritize companies showing repeated buying intent and reduce cold calling. Leadfeeder helped strengthen qualified leads, improve confidence in outreach timing, and support a smarter, more profitable pipeline across multiple sales teams.

Suddath

Brandan Savage

arket Research and Development Manager