Case Study: Telenet achieves personalized B2B marketing automation and improved lead quality with LeadFabric

How Telenet Enhanced Its B2b Marketing Strategy in Collaboration With Leadfabric

Telenet, the Belgian telecom, needed to move beyond a residential, B2C-focused stack to address the more complex B2B buying journeys of SOHO, SMEs and larger enterprises. Telenet engaged LeadFabric to select and implement the right technology (Adobe Marketo Engage) and to add conversational and interactive content channels (chatbot and Turtl) to enable always-on, personalized B2B marketing.

LeadFabric delivered Marketo-based dynamic segmentation and automated nurture journeys, deployed a real-time chatbot for after-hours capture, and integrated Turtl content with Marketo for richer engagement and insights. The work drove measurable impact: a 25% jump in overnight/weekend conversions within a month, +5% visitor engagement, +25% email captures, 30% of chat leads converted to opportunities (35% of those won), a 42% increase in chat-to-close rate, and strong Turtl results (ebook subscribe 2.41% vs email 0.22%, meetings 1.15% vs 0.26%, 11% bounce and multi-minute read times), enabling Telenet to prioritize high-quality leads and accelerate revenue.

Telenet

Steven Princen

Digital Transformation Manager