Case Study: Oracle + Bronto achieves a 67% reduction in customer acquisition cost with LeadCrunch

Oracle + Bronto improves customer acquisition cost by 67% with LeadCrunch

Oracle + Bronto, a commerce marketing automation provider, faced long sales cycles and poor lead quality from traditional demand-gen channels. Bryce Roberts, Manager of Demand Generation, needed a reliable, “bedrock” vendor that could identify true-fit retail accounts (not false positives from broad firmographics). After evaluating options he piloted LeadCrunch’s DeepFind™ AI platform to test a more scientific, data-driven approach to sourcing leads.

LeadCrunch built a custom predictive model using Oracle + Bronto’s best customers’ “buying DNA,” ran a cost-per-lead pilot with multi-channel outreach and content-led nurturing, and integrated results into Oracle + Bronto’s stack. LeadCrunch’s program delivered a 67% improvement in cost per new logo, a 78% more efficient opportunity creation with $500K in pipeline from the pilot, a 96% in-profile rate (vs. 42% across channels), and a 23% faster lead velocity through the funnel.

Oracle + Bronto

Bryce Roberts

Manager of Demand Generation