Case Study: Odyssey achieves 44% demo appointment conversion with LeadCrunch

Odyssey - Customer Case Study

Odyssey Logistics & Transportation Corporation (Odyssey) needed to find new sales opportunities in an increasingly complex industry and for the first time partnered with lead generation vendor LeadCrunch. LeadCrunch used its AI-powered LeadCrunch[ai] predictive targeting engine and content syndication to identify lookalike prospects based on Odyssey’s best customers.

LeadCrunch ran Odyssey’s top customers through its model to build a targeted lookalike list, then syndicated Odyssey’s thought leadership to that audience, returning marketing-qualified leads with accurate contact details and content engagement signals. Using LeadCrunch’s leads, Odyssey converted 44% into demo appointments—well above the 9% industry average—demonstrating a strong, measurable lift from LeadCrunch’s approach.

Odyssey

Christopher Lavalle

Business Development Leader