Case Study: Odyssey achieves a 34% pipeline boost with LeadCrunch

LeadCrunch helps Odyssey boost pipeline by 34%

Odyssey, a global logistics provider, faced declining returns from traditional demand-generation tactics and needed new, high-quality opportunities to grow in a competitive $1.4 trillion industry. To solve this, Odyssey partnered with LeadCrunch and used LeadCrunch’s AI-powered predictive targeting engine and content engagement services to build a lookalike audience of prospects and syndicate Odyssey’s thought leadership to those targets.

LeadCrunch ran a multi-step campaign combining AI lookalike modeling, content syndication, and human-validated engagement, delivering marketing-qualified leads with accurate contact data and buyer insights. The program produced a 30x ROI, accelerated Odyssey’s pipeline by over 34%, and booked 44% of target leads into demos within 45 days (versus a 9% industry average), while also supplying lower-funnel prospects, detailed personas, and engagement metrics.

Odyssey

Christopher Lavalle

Business Development Leader