Case Study: CommCreative achieves 247% pipeline acceleration with LeadCrunch

CommCreative accelerates a client’s sales pipeline by 247%

CommCreative, a Boston-based digital-first marketing agency working across technology, healthcare, and manufacturing, took on a new cybersecurity client that needed to accelerate its sales pipeline. Seeking an account-based marketing (ABM) approach, CommCreative tested multiple vendors and selected LeadCrunch’s AI-driven demand generation and predictive analytics on a cost-per-lead basis to pilot a targeted ABM program.

LeadCrunch analyzed the client’s best customers to find lookalike accounts, ran scalable cost-per-lead campaigns, and used closed‑loop feedback to continuously refine targeting. The LeadCrunch-powered ABM program accelerated the client’s sales pipeline by 247% versus the next-best provider, produced even better results in follow-up campaigns thanks to the algorithm’s learning, and led CommCreative to recommend LeadCrunch to eight other clients.

CommCreative

Joanna Bittle

Agency Partner