Case Study: a large hotel booking platform achieves better-qualified leads with LeadBoxer

Leadboxer Implemented by Large Hotel Booking Platform for Identification and Enrichment of Corporate Leads

A major hotel booking platform required a solution to better qualify corporate leads generated through its online forms. Many of these leads provided false or inaccurate data, making it difficult for the marketing team to identify true marketing-qualified leads for its enterprise sales team. The platform turned to LeadBoxer for its lead identification and enrichment services.

LeadBoxer implemented a customized solution that tracked website activity to identify companies via their IP addresses and then enriched the form submissions with verified firmographic and professional data. This allowed the marketing team to confidently disqualify false positives and qualify previously missed leads, ensuring only highly qualified leads were passed to sales. According to the marketing manager, LeadBoxer provided far greater detail about their website leads than they could collect themselves, significantly improving their lead qualification process.