Case Study: a large oil company achieves qualified lead tracking and CRM automation with LeadBoxer

Large Oil Company - Customer Case Study

A large oil company, operating as a corporate startup offering mobile pumping solutions, contacted LeadBoxer after finding it on the Pipedrive Marketplace. Their challenge was an inability to automatically qualify marketing leads based on web and email behavior and to push that behavioral data into their Pipedrive CRM for the sales team.

LeadBoxer implemented a solution involving a custom javascript to track website visitors and form submissions, an email tracking pixel for nurturing campaigns, and a full Pipedrive integration. This automated workflow saved time, improved lead qualification through behavioral scoring, and provided the sales team with a complete view of the customer journey. The marketing manager stated that LeadBoxer enabled them to measure the complete web and email journey and send only qualified leads to sales.