Case Study: International Data Group achieves scalable behavioral data insights with LeadBoxer

International Data Group feeds dashboard data for 250 million professionals with LeadBoxer

International Data Group (IDG), a global tech media company, required a solution to collect and process raw behavioral data from its audience to feed a new dashboarding product for enterprise sales teams. The challenge involved identifying companies based on website activity, tracking logins and email clickthroughs, enriching this data with firmographic details, and automatically uploading it to an FTP server, all while processing millions of events daily. They partnered with LeadBoxer to implement this solution.

LeadBoxer implemented a system to track website activity, identify companies via IP addresses, and integrate with Copernica to monitor email engagement. This processed and enriched behavioral data was then automatically uploaded to IDG's FTP server to feed their dashboard product. The solution successfully provided the scalable data processing required, handling millions of events per day and enabling IDG to generate value for its enterprise sales customers. LeadBoxer has been a trusted partner for IDG since the implementation began in 2014.

International Data Group