Case Study: SumUp achieves 300% more sales activity with Leadbeam

How Point-Of-Sale Leader, SumUp Increased Sales Activity by 300% with Leadbeam

SumUp, a global leader in point-of-sale solutions, faced significant challenges with data capture and manual processes as their field sales team scaled. Their representatives were losing valuable selling hours to administrative tasks and were failing to log a majority of their sales activities in Salesforce, leading to inaccurate forecasts and lost opportunities. To address this, they turned to Leadbeam and its AI-powered Voice AI and Photo AI tools.

By implementing Leadbeam, SumUp automated its data capture, allowing reps to use voice notes and photos to instantly update Salesforce. This solution led to a 300% increase in logged sales activity, from 7 to 28 per rep per day. Leadbeam also saved each representative over an hour daily, reclaimed time that was redirected toward selling and relationship building, which improved follow-ups and overall sales productivity.

SumUp

David Strauss

Senior Vice President, Sales