Case Study: a new addiction and mental health treatment center cuts lead costs by 75% with Lead To Recovery's Google Ads strategy

new addiction & mental health treatment center lowers lead costs by 75% with Lead To Recovery

Lead To Recovery partnered with a new addiction and mental health treatment center that was struggling to attract clients. The center, located in a low-population area, had no prior Google Ads history or brand recognition, making it difficult to generate leads effectively.

The solution from Lead To Recovery was a strategically managed Google Ads campaign targeting intent-based keywords and a broad geographic area. Through consistent optimization over six months, the cost per lead was dramatically reduced from an initial $178.50 to just $44.89, a 75% decrease, proving the campaign's rapid success.