Case Study: a mental health and addiction rehabilitation center boosts conversions with Lead To Recovery's ad extensions and A/B testing

a mental health and addiction rehabilitation center boosts conversions 130% with Lead To Recovery

The mental health and addiction rehabilitation center worked with vendor Lead To Recovery to understand why their Google Ads conversions had significantly increased despite inconclusive results from an A/B test they were running on their Unbounce landing pages. The challenge was to determine the true cause of the conversion uplift: was it due to changes in the landing page variants or other factors in their ad strategy?

Lead To Recovery implemented a solution that included continuing the A/B test for more data while simultaneously enhancing the Google Ads campaign with extensive ad extensions like sitelinks and callouts. The results showed that the landing page variants had only a minor performance difference. However, the campaign's total conversions increased by over 130%, with the vendor concluding that the strategic use of ad extensions was the primary catalyst for this measurable improvement.