Case Study: Impact Energy achieves 500+ monthly leads and a 30% appointment rate with Lead Pronto paid social

Impact Energy generates 500+ leads a month at £25 CPL with Lead Pronto

Impact Energy, a UK-based installer of air source heat pumps, needed to generate a steady flow of qualified leads for their sales team at a sustainable cost per lead. Their challenge was that heat pumps are a major, unfamiliar purchase for homeowners, making cheap leads easy to acquire but high-quality, convertible ones difficult to find. They partnered with Lead Pronto to solve this problem using paid social advertising.

Lead Pronto implemented a solution using Meta paid social ads and a custom landing page. They produced video ads in-house that focused on homeowner concerns and built a dedicated landing page on Impact Energy's own domain that emphasized their trusted credentials before asking qualifying questions. This strategy delivered over 500 leads per month at a cost of £25 per lead, with 30% of those leads converting into booked appointments.

Impact Energy