Case Study: SecureAuth achieves £250,000 in sales in three months with Lead Onion

How Lead Onion's personalized approach helped SecureAuth to hit the prospecting and conversion bullseye every time

SecureAuth, a cybersecurity platform, faced the challenge of generating qualified leads quickly and efficiently. Their traditional marketing and cold-calling strategies were slow, costly, and failed to deliver prospects who were genuinely interested in their new technology. They needed a system to deliver the right content to their international audience at the right time in their buying journey.

By implementing Lead Onion's intent-driven sales enablement platform and its Buyer Intent add-on, SecureAuth gained real-time visibility into in-market buyers. The solution identified over 4,800 prospects, leading to 449 marketing qualified leads and 37 sales qualified leads. This resulted in £250,000 in confirmed sales and an additional £1,000,000 in the sales pipeline within just three months, delivering a 6,851% ROI for Lead Onion's client.

SecureAuth

Karl Barton

Senior Sales Director