Case Study: Grabyo becomes the biggest contributor of MQLs across every region with Lead Onion

B2B SAAS Platform uses Lead Onion as the biggest contributor of MQLs across every region

Grabyo, a provider of a B2B SaaS platform, needed an intent-driven lead generation tool to identify top-of-funnel prospects and competitors' engaged audiences. Digital Marketing Manager Jack Cammish was concerned about the high cost and quick obsolescence of data, requiring a solution that integrated with their Salesforce stack and fit their budget. They turned to Lead Onion to build a more efficient and informed marketing engine.

Lead Onion provided an all-in-one platform with 17 sources of intent data across 10 different tools, with the Topic Intent feature proving most valuable for informing targeted messaging. The solution became the biggest contributor of marketing qualified leads (MQLs) across every region for Grabyo, providing a constant stream of actionable data with a clear return on investment and broadening their horizons for identifying new prospects.

Grabyo

Jack Cammish

Digital Marketing Manager