Case Study: Top-5 international university boosts targeted applicant engagement and application conversions with Lead Liaison's SiteEngage™

This university increased student retention, accelerated new student enrollment, and streamlined communication with Lead Liaison

Leading Educational Institution, a top international university with more than 30 distinct programs, faced a one-size-fits-all website experience that failed to address individual prospective students’ interests. To personalize outreach, they worked with Lead Liaison and implemented the SiteEngage™ solution to tailor content by program and better capture visitors’ attention.

Lead Liaison’s SiteEngage™ delivered dynamic, interest-specific messaging and an exit-intent engagement window that offers to waive the $30 application fee for the student’s particular area of interest. By triggering this targeted pop-up when a visitor’s mouse indicated they were leaving, Lead Liaison enabled the university to capture attention at a crucial moment, drive more conversions, and directly measure impact via the $30 fee-waiver offer.