Case Study: Leading International University achieves higher student retention and accelerated enrollment with Lead Liaison's Social Append

Leading International University - Customer Case Study

Leading International University struggled to understand and engage a large, diverse pool of prospective students without resorting to generalized messaging. To address gaps in applicant data and improve recruitment communications, they turned to Lead Liaison and its Social Append service to enrich student records with social profile and affinity information.

Lead Liaison used a prospect’s email to search 110+ social networks and append rich demographic, interest, and channel-preference data to applicant profiles, enabling recruitment and marketing teams to segment and hyper-target outreach. As a result, Leading International University increased student retention, accelerated new student enrollment, and streamlined communications by contacting prospects on the channels and with the messages most relevant to them.