Case Study: DocMagic achieves 100% accurate, real-time event lead capture and instant CRM follow-up with Lead Liaison (GoExhibit!)

Docmagic - Customer Case Study

Docmagic, a mortgage software technology firm that attends 35–40 industry events annually, needed a faster, more accurate way to capture and qualify leads from badges and business cards while tracking cost-per-lead and salesperson engagement. To solve this challenge they turned to Lead Liaison and its GoExhibit!™ event lead management (with GoCapture!™ mobile capture) to replace error-prone scanners and manual data entry.

Lead Liaison implemented GoExhibit!™/GoCapture!™ and integrated it with Salesforce in under ten days for Docmagic’s largest trade show, enabling barcode/photo capture on iOS/Android devices, immediate qualification, automated assignment, and follow-up within minutes. The result: real-time tracking and reporting, elimination of manual imports, confidence that all leads are captured and routed to CRM, and reported 100% lead-data accuracy and faster follow-up while prospect interest was high.

Docmagic

Robert Madsen

Senior Marketing Executive