Case Study: Premium Paper Company achieves $1.6MM Amazon ad sales growth with Lead Horse Marketing

Premium Paper Company boosts Amazon ad sales by $1.6MM in 90 days with Lead Horse Marketing

Premium Paper Company, a leading seller in the print media sector, partnered with the vendor Lead Horse Marketing to amplify its market presence on Amazon. Their primary challenges were to elevate their Amazon ad revenues while securing profit margins and advancing their organic search positions on the platform.

Lead Horse Marketing implemented a strategic full-funnel Amazon advertising approach for the client. The solution focused on optimizing investment in high-performing keywords and refining ad targeting. This strategy yielded an extraordinary $1.6 million increase in ad sales, an 81% growth, within 90 days. Lead Horse also maintained a highly efficient ACoS of 5.68% and improved the client's organic keyword rankings by 8%.