Case Study: The Scottish Business Awards achieves 2615% first‑month ROI and a sale in 10 minutes with Lead Forensics

The Scottish Business Awards - Customer Case Study

The Scottish Business Awards, organised by an events agency led by Operations Director Alan Mahon, hosts the UK’s largest business awards and attracts high-profile guests and thousands of attendees. They were driving prospects to their website with traditional mailshots but couldn’t identify who was engaging online, resulting in a long sales cycle and missed opportunities to convert traffic into sales.

After deploying Lead Forensics the team could see which companies visited their site and who to contact; within ten minutes Alan identified a visitor, called the decision maker and closed a £7,500 sale. That early engagement shortened the sales cycle and delivered a 2,615% ROI in the first month, more than paying for the service for the year.

The Scottish Business Awards

Alan Mahon

Operations Manager