Case Study: Sliced Bread achieves 50% increase in leads and a £350k–£500k client win with Lead Forensics

Sliced Bread - Customer Case Study

Sliced Bread is an award-winning IT consultancy that builds business apps for clients including Marks & Spencer, The Co-operative, Bupa and Domino’s. Focused on long-term client relationships and lifetime value, they lacked visibility into all website visitors—only seeing those who enquired—and knew better insight could unlock new revenue.

By trialling Lead Forensics they could identify both prospects and existing clients visiting specific pages, enabling targeted conversations and upsell opportunities. The tool significantly increased their lead flow—doubling the lead funnel—and produced a major new client win worth an estimated £350,000–£500,000.

Sliced Bread